Simply Clicks SEO and PPC Management

Thursday, April 09, 2015

SEO Ranking Factors Study

The UK Search Blog on Blogger is only used on an occasional basis. Simply Clicks' principal blogging activity is carried out on the home site. The most recent post refers to a study on SEO ranking factors and their correlation with organic search volumes.

Wednesday, November 12, 2014

Hosting By 1&1 - Beware The PHP 5.2 Rip-off

You may have noticed 1&1 advertising a lot on TV and on the Internet. 1&1, or One and One, as they are also known, are one of the biggest providers of hosting services. Their services aren't bad. However, they do have a tendency to rip-off their customers. The latest example is a charge for PHP support.

1&1 have recently decided that support for PHP 5.2 will only be provided at a cost of £4.57 per quarter. Fine if you know what you are doing. But how many 1&1 subscribers knew they had PHP 5.2. Yup, you've guessed it. I'm one of them. I have just received 2 invoices from 1&1 for this service.

I have tried calling 1&1 to complain but they don't answer. I've tried cancelling the domains and hosting for the contracts they are charging me for. But their website that hosts the cancellation system isn't loading. So it looks to me like a total rip off and a classic case of inertia selling.

The only way around the problem is to go into to your 1&1 hosting account and set the default PHP version to PHP 5.5 or similar. Doing nothing means 1&1 will continue to make the quarterly charge.

Wednesday, October 02, 2013

A Bigger Christmas PPC Campaign for The Christmas Jumper Store

Women's Christmas Pudding Jumper
The New Penguin Christmas Jumper for 2013
The Christmas Jumper Store has returned with a bigger PPC campaign for Christmas 2013.
The success of the Christmas 2012 campaign has encouraged the business owners to expand their range of fun Christmas jumpers.

Additional styles this year include:

  • Penguin
  • Snowman
  • Chimney pot
  • Bah humbug
  • Snowflake
  • Nordic
The range of new jumper styles complements last Christmas' favourites of which the biggest success was the Christmas pudding jumper
This is the third search marketing campaign undertaken for Manchester based JT Macs Ltd, The owners of The Christmas Jumper store. 

Christmas jumpers have become and increasingly popular fashion item.

Thursday, February 07, 2013

Lapsed PPC Management Client Returns

Simply Clicks has regained the PPC management of lapsed client Redford Charles. Redford Charles is a training course operator based in Rochester, Kent.

Redford Charles - Electrical Training
Redford Charles - Electrical Training and Assessment
Simply Clicks originally set-up a PPC campaign for Redford Charles over 12 months ago and managed the business on a retainer for an initial period of 3-months. The pay per click campaign targeted a range of terms related to electrical training and formal qualifications.

After a trial period the client subsequently decided to manage the business in-house. A combination recent change of circumstances at the client and the increasing complexity of PPC have encouraged the client to had the management of the campaign back to Simply Clicks.

Tuesday, January 22, 2013

Brighton SEO Salary Survey

Brighton SEO has published its 2012 UK SEO salary survey. Its full of good data showing SEO salary data across the UK by region, experience and type of employment role - i.e. in-house SEO vs agency SEO vs freelance SEO.

The most surprising piece of data is that at the owner or director level SEO salaries in Brighton are the highest in the UK - being even higher than SEO agencies in London. See the graphic below for SEO salaries of in-house SEO salaries by location.

UK SEO Salaries By Location  - Source Brighton SEO
UK SEO Salaries By Location

The survey found that on average, in-house SEO staff are paid more than SEO agency staff, with freelancers generally paid the most. Obviously, the data is drawn from a survey of reported salaries so there is a risk of a high margin of error.

SEO salaries, not surprisingly, also increased with experience.  The highest paid salary registered by the survey was £190k, a freelance SEO with 9 years experience. The highest in-house SEO salary recorded was for an in-house SEO with 12 years experience. The highest SEO agency salary appeared to be about £82k.

For all the detail and more detailed graphics please go to the UK SEO Salary Survey.

Friday, November 23, 2012

Tactical PPC Campaigns for Beds and Mattress

One key advantage of Pay Per Click over SEO is the ability to immediately launch and run short-term, tactical marketing campaigns that would not warrant the equivalent SEO effort. Simply Clicks has launched two such campaigns in the last 24 hours. Both are targeting the pre-Christmas consumer market and are for online beds retailer, Beds on Legs.

Silentnight Kingsize Mattress PPC Ad
Silentnight Kingsize Mattress - PPC Ad

Campaign 1 is for Stompa bunk beds. Stompa is an increasingly popular bed brand for children and Beds on Legs wants to build its position with the bed manufacturer.

The second PPC campaign is a manufacturer funded price-based promotion for Silentnight kingsize mattresses. The PPC campaign has an end date of 16th December. Using this short-term time frame an SEO campaign would effectively be over before it got underway.

As in all of these things, the proof of the pudding is in the eating. The acid test will be whether the return on expenditure justifies the activity. We will know by early January.

Wednesday, October 03, 2012

Paper Crafts Client

Papaya Art Images - 2013
Simply Clicks has taken on a new project for a client that specialises in paper crafts. The Paper Parlour is an online only retailer that stocks a range of items and materials that are popular for personalised gifts or use by home hobbyists.

These include:

  • Printed tape
  • Craft tape
  • Cup cake boxes
  • Alphabet stamps
  • Letter stamps
  • Washi tape
They stock items from brands such as Papaya Art, Meri Meri, Magic Soup and Cavillini.
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